About us

Supercar Blondie is the world’s biggest automotive entertainment brand, founded by Alex Hirschi in 2017. It was sparked by Alex’s passion for cool cars and a goal to give audiences real, unfiltered access to the world’s most unique, inaccessible, and extraordinary vehicles. Her ‘girl next door’ take on cars resonated with automotive lovers everywhere, and her social channels quickly grew to over 125 million followers.

Today, Supercar Blondie has evolved into a global media brand. SB Media Group is a publishing house with in-house presenters, creators, producers, editors, and journalists, generating more than 2 billion views per month across YouTube, X, Instagram, Facebook, TikTok, Snapchat, Twitch, Pinterest, LinkedIn, BilBili, and our sister site supercarblondie.com.

Introducing Supercar Blondie Tech

Cars were only the start. The same curiosity that drives our automotive coverage has always pulled us toward the technology reshaping how we move, work, and live. Supercar Blondie Tech is our home for that wider world.

Our mission

We bring the same energy, access, and storytelling that built Supercar Blondie to the biggest stories in technology. From artificial intelligence and robotics to space, gadgets, and clean energy, we cover the innovations that are shaping the future, and we do it with a unique take that makes complex ideas easy to understand.

More than just a news site, Supercar Blondie Tech is a community for the curious: people who want to know what’s coming next and are constantly driving forward.

With innovation in mind, we use AI to create thought-provoking images and to support our writers’ human-generated content, but only where its use doesn’t distort the meaning or mislead our audience.